CONSUMER WELL-BEING: PERAN BRAND AUTHENTICITY DAN DAMPAKNYA TERHADAP CONSUMER CITIZENSHIP BEHAVIOR
نویسندگان
چکیده
منابع مشابه
Consumer Behavior and the Measurement of Well-Being
Economists since the days of Adam Smith and Jeremy Bentham have traditionally viewed consumers as driven by relentless and consistent pursuit of selfinterest, with their choices in the marketplace providing all the measurements needed to reveal their preferences and assess their well-being. This theory of the consumer is empirically successful, and provides the foundation for most economic poli...
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ژورنال
عنوان ژورنال: Profit
سال: 2021
ISSN: 1978-743X,2338-4654
DOI: 10.21776/ub.profit.2021.015.01.3